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People buy from names they know and trust.
To achieve name or brand recognition requires a solid integrated strategy that maximizes opportunities for exposure and links your name with your sales message—i.e., the value proposition that you bring to the market. When you get right down to it, the primary function of Sales is to clearly convey an organization’s value proposition to clients and prospects. To that end, strategic Public Relations and Marketing Communications initiatives can help achieve both goals by providing Sales with the tools and support they need to be successful. When Public Relations, Marketing Communications, and Sales operate in unison, companies are typically greeted by a more receptive prospect who has a prior sense of what the company does, what it offers, and how it is perceived by the market.
 Challenge: Despite having a strong market differential, your company continues to function under the radar and remains an unknown quantity to prospects. It is hard getting attention, let alone generating sufficient levels of initial interest. Perhaps…
- Your sales “pitch” is strong, yet your team encounters stiff initial resistance—resistance that ultimately proves insurmountable.
- Early into your call prospects interrupt to ask “Why haven’t I heard of you before?”
- Sales calls are spent providing company background and justifying your call—rather than on discussing the client’s needs and your solutions.
- Without name recognition, there are few if any inbound Sales queries or calls.
- Investments in ads, one-off direct mail initiatives, even trade shows—all aimed at raising your profile—fall on deaf ears.
 Solution: Strategic Sales Solutions offers comprehensive Marketing Communications and Public Relations programs that are designed to place—and keep—your company in the spotlight and provide Sales with collaterals and tools to support their efforts. Our services include:
- Conducting an in-depth consultation to determine target markets and core messaging.
- Developing marketing plans to establish and achieve short- and long-term objectives.
- Creating sales/marketing collaterals—including company backgrounders, management profiles, product sheets, case studies, and white papers.
- Designing and implementing a public relations campaign—including press releases and bylined articles—to raise awareness, increase exposure, and burnish your company’s reputation in the market.
- Providing ongoing support—including the development and execution of direct mail campaigns, the design and delivery of e-mail blasts to media and prospects, and the coordination of trade show activities.
Strategic Sales Solutions integrates strategic Marketing Communications and Public Relations initiatives with Sales to help companies raise their profile among select markets and, as a result, significantly shorten sales cycles and increase revenue. Call us at 817.698.8207 for a free consultation.
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