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Archived News
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6/28/2010 4:16:00 PM
An effective marketing plan is the top priority for all successful businesses. A true plan is more than just budget dollars allocated to magazine ads, email blasts, direct mail pieces and other forms of traditional communication. Companies that succeed have a sharp focus on their customers, and they leverage all the many channels available to attract their business. Any organization can be successful, regardless of the amount of money available for marketing, if they create a true marketing plan and follow these six critical steps.
By Shelley K. Plemons
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4/1/2009 4:18:00 PM
Most EAPs would acknowledge that part of their mission is to ensure a healthy bottom line and build a strong customer base. And, most would agree that today’s economy is affecting their ability to make this a realized goal. Whether you have a sales force or not, the sales function can no longer operate as an independent business unit. You can ensure that your company's individual business functions all support the company mission by supporting and embedding a sales culture within your organization.
By Shelley K. Plemons
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