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Strategic Sales Solutions Partners with BackBone Inc. to Provide Small and Medium-Sized Businesses with Media Savvy Sales Programs By aligning public relations with sales, programs dramatically shorten sales cycles and improve outcomes. March 8, 2007 — Boca Raton, FL— BackBone, Inc., a public relations, marketing communications, and business development firm specializing in human capital management and healthcare, today announces a partnership with Strategic Sales Solutions, leading consultants specializing in sales culture development and training. The two companies will offer a program integrating targeted public relations activities and sales development to help client companies raise their profile among select markets and significantly shorten sales cycles. Many small and medium-sized businesses either view public relations as a luxury or simply do not utilize it to serve their sales objectives. When public relations operates in unison with marketing and sales, the organization is typically greeted by a more receptive prospect who has a prior sense of what the company does, what it offers, and how it is perceived by respected third parties (i.e., the media). "The core of successful public relations is in having third parties validate an organization and its product and/or service," says BackBone’s President Charles Epstein. "The primary function of sales is to convey the organization’s value proposition to clients and prospects. When you align the two functions, you provide the salesforce with outside credibility that validates their value proposition and truly supports their sales efforts. We are pleased to partner with Strategic Sales Solutions to deliver an outcomes-based solution—where public relations serves to advance the sales process and is tied to an organization’s bottom line." BackBone and Strategic Sales Solutions will work one-on-one with clients to develop a coordinated media relations and sales program that addresses organizational objectives and focuses on maximizing results. Based on the consultation, Strategic Sales Solutions will develop a sales plan and provide appropriate training to help organizations grow and sustain their revenue quickly and efficiently. As part of the integrated approach, BackBone will develop a media relations campaign that supports the sales plan by raising an organization’s profile through exposure in select trade and national publications (i.e., feature stories, bylined articles). The resulting stories and interviews can be used as sales and marketing collaterals to underscore the company’s credibility and support the sales initiative. "Sales has become the most integral function within an organization," says Shelley Plemons-Sayers, founder and CEO of Strategic Sales Solutions. "However, to be truly effective, organizations need to develop and embrace a culture that integrates and strategically aligns resources across all departments to support its sales objectives. Our proven business development functions and tools deliver this integration, which results in shorter sales cycles and increased revenue. In partnership with BackBone, we are pleased to provide clients with another key component that’s necessary to build and support a true sales culture." About Strategic Sales Solutions Strategic Sales Solutions, founded in 2002, is more than just a consulting company. We provide targeted assistance to individuals within your organization as well as entire sales teams. We work with you to develop a strategy, an action plan, and the systems to make the most of your company’s resources. Our services include sales consulting, sales outsourcing, lead generation, database management, sales coaching and training, sales research, and event planning. Our clients are comprised of leading EAP, work/life, human capital management, as well as legal organizations. Strategic Sales Solutions is headquartered in Fort Worth, Texas. For additional information, visit www.strategicsalessolutions.com. About BackBone, Inc. BackBone, Inc., founded in 1996, is a next generation marketing communications, public relations, and business development firm. Combining specific industry expertise, media savvy, communications competency, and advanced technology tools BackBone gets your message to market—efficiently and effectively. Our client roster is made up of dynamic, fast-growing companies that serve human capital management, healthcare, information technology (IT), and education markets. BackBone is headquartered in Florida, with offices in New York and Connecticut. For additional information, visit www.backboneinc.com.
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